Forbes Lux International

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Forbes Lux International Details

In the last 18 months, the group successfully continued its revenue expansion, completing both 2014 as well as the first half of 2015 with growth rates of +7% respectively. For the first time ever, Eureka Forbes India and Lux International Switzerland jointly realised a global sales of over $500 Million in 2014, surpassing a historic milestone in the history of the new group. According to CEO Reto von der Becke, 2014 and also the first 6 months of 2015 were periods with several challenges but also with many exciting opportunities arising:"Our operations in India continue to enjoy healthy double digit growth rates, as a result of strong growth in the market itself and thanks to our strong position in India as the undisputed market leader in water purification and floor care, across distribution channels. We have also been able to realise double digit growth rates in other key markets, such as Latin America, parts of Asia Pacific and also recently again South Africa. In Europe at large, the last 18 months have been somewhat more demanding, with growth more or less flat and a business currently undergoing a fundamental process of change. We are focusing on a selected number of defined strategic efforts aimed at developing new channels in reaching our customers, and by developing additional product segments with a highly attractive and relevant proposition in the market, such as air, water and also Professional, complementing our traditional floor care segment. As a result, several markets in Europe have already started to deliver healthy growth rates again in the first 6 months of 2015, led by traditional Lux operations in countries such as Finland, Norway, Italy, Spain and Switzerland. We are very confident that also our other core markets in Hungary, Germany and Austria will return to growth already in the months to come."The last 12 months saw the full roll-out of our air division across markets, delivering a 25% sales growth year on year. With our innovative Aeroguard product range, Lux International successfully develops its position as a Swiss market leader in the growing segment of premium quality air treatments systems.

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