FORBEST LTD
International Trade & Development - London, England, United Kingdom
FORBEST LTD Employees
FORBEST LTD Details
Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers' experience. The intangibles include emotional connections with the product / service. Logo and branding design goes beyond the surface graphics. A brand is the personality of a product, company or institution. Everything from the name, the logo design, the colours and the tone of voice all form part of a brand identity. How a brand behaves, its employees and its mythology are all assets with commercial value. Research by the Design Council has shown that for every £100 a business spends on design, turnover increases by £225 and that 83% of companies in which design is integral have seen their market share increase, compared to the UK average of 46%. We have partnered with a leading research & credit company. We now provide our clients with the most relevant and updated information & credit rating.
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