FRDM
Retail - Melbourne, N/A, AU
FRDM Employees
FRDM Senior Management
FRDM Details
FRDM is a subscription-based online store on a mission to make fast fashion sustainable. This new circular fashion rental-model is brainchild of two female founders who were feeling frustrated.Frustrated by fashion. Frustrated by the emotional rollercoaster that comes with trying to look and feel good every day– always having a full closet and yet somehow ‘nothing to wear'…feeling financially stressed or environmentally guilty about buying new clothes…the list goes on.Designed to meet the needs of the young consumer financially, socially, and environmentally, FRDM allows users to borrow a selection of clothing from our closet at a simple monthly fee. We exist to remove the negative effects of fast fashion from the customer's shopping experience by offering apparel as a service, empowering consumers with dynamic ownership.Users subscribe to a membership that suits their needs (same as they would for their Spotify, Netflix, HelloFresh, or gym membership). Based on their selected subscription level, users can order either 1, 3, or 5 items at a time from our online shop. They can wear and keep these clothes for as long (or as short) as they'd like. Once they return an item, they can order another. Subscribe, shop, wear (and look fab!), return, repeat!
FRDM Technologies
E-commerce Platforms
Shopify
Email Providers
Gmail
Fonts
Google Font API
Tag Management
Google Tag Manager
Other
Mobile Friendly