Fred Pereira Studios
Design - Amsterdam, North Holland, Netherlands
Fred Pereira Studios Employees
Fred Pereira Studios Details
To create beautiful art we must influence our audience with deliberately chosen sensory stimulation, and what we communicate must be instinctively fascinating. The primary way most of us perceive the world is with our eyes. Our eyes make us aware of three realities: motion, light and color. The indulgence of our tendency to be visually attracted to these three factors can inspire art which we have an instinctual desire to look at.What we know as our five senses are really our minds interpretation of different kinds of energy. We may be aware of visible light, noise, or temperature. But our inherent human senses are limited. There is much to our world that we cannot perceive, such as air pressure, short and long wave electromagnetic radiation, or high and low frequency sounds. All of these forces, both visible and invisible, can influence one another, and the apparent interface between these forces can be used to create exceptional artwork.Just as sculptors use chisels to shape stone, or musicians use instruments to generate sound waves, Fred Pereira Studios uses imperceptible forces as tools to shape visible forms of energy. The novelty of this new kind of art invokes our natural curiosity. Brush strokes are made of fire and shapes are made of florescence. Blurring the line between technological innovation and aesthetic creativity Fred Pereira Studios brings the world art forms which are both engaging on an intellectual level and simply beautiful in and of themselves.
