Frederick Webb Digital Marketing
N/A - Round Rock, TX, US
Frederick Webb Digital Marketing Employees
Frederick Webb Digital Marketing Details
Does your current ad spend actually make sense for the results and ROI you are getting? Can you even measure your ROI at a glance? If not, keep reading. If you are just blindly paying for lead generation services (and many of you are), it might be time to re-examine the model you believe in when it comes to your ad spends. The current model used (overused) is the PPC (pay-per-click) model. The model that makes more sense these days is the PPR (pay-per-results) model. The difference it can make is huge when it comes to comparing the ROI each produces. When I first started researching the average cost of marketing via the PPC model for personal injury attorneys in Austin, TX, I was completely blown away by two (2) things: (a) the incredibly high cost per click for personal injury attorneys and (b) the sheer inability they have to truly calculate the true cost of acquiring a customer/client using the PPC model. If you were to search a site like Semrush.com, you would find that to rank for the term "personal injury lawyer austin tx" in an ad campaign, you would see that the cost is $181 per click! Now when you add in the statistics on CTR--click-through rates, here is what the stats are: The average CTR in AdWords is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good AdWords click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network. - Wordstream.To be generous, let's say you have a 10% CTR (click-through rate) and paying $181 per click. To get an actual lead, you would need to get 10 clicks. 10 clicks at $181 would cost you $1,810 and all you would have is 1 lead! This is the way the cookie crumbles under the PPC model for lead generation.Under the PPR (pay-per-result) model, you (or the lawyer in our example) could pay $181 per lead (not click) and have 10 actual leads for the same $1,810 you spent for one lead. See the math? difference? Call 512-488-6373 to try PPR model now.
Frederick Webb Digital Marketing Technologies
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