Retail - , ,
Fred, a young entrepreneur opened his first ice cream parlour in the Belgian coastal town Knokke. When opening the store, he offered sixteen different flavours… while other competitors only sold six.Ironically, because he worked with real fruits, instead of flavourings and colourings, the ice cream got these intense, deep colours and people were a little suspicious.But the current success of Fred's stores proves we won them over with the taste of our velvet creamy ice cream and our fresh sorbets.
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