Freelance Writing and Web
Online Media - Dallas, Texas, United States
Freelance Writing and Web Employees
Freelance Writing and Web Details
The work I perform:+ Digital content strategy+ Write web copy+ Edit websites and produce pages+ Create and manage social media profiles+ Social advertising+ Audience engagement and growth + Edit and source photos+ Create engaging digital elements, like social video and story graphics+ Basic data visualization+ Manage email newsletters+ SEO and conversionMy grounding is journalism, with added experience in digital marketing and digital content coordination of cross-departmental projects. My default focus is a mix of accuracy, storytelling, promotion, conversion and positive user experience. I'm happy to demystify digital content processes for clients who'd like to learn more — and I'm just as happy fading into the background and knocking out work. Your choice.I follow AP style, with situational exceptions for audience, platform and aim.Clients have included: + Cowboys & Indians Magazine+ The Dallas Morning News+ Billy Bob's Texas+ Ribbit Multimedia+ Vineyard Wine Cellars+ Toggl+ VetoquinolThe many tools I use include: a variety of CMSes (especially Wordpress), a variety of social platforms (Facebook pages groups, Twitter, Instagram, Pinterest, Facebook Live, Periscope and more), Photoshop, Slack, Trello, Google Analytics, Hootsuite, Buffer, Coda, Canva, WordFly/MailChimp/Constant Contact, Infogram, Thinglink, AP Photos/Shutterstock/Unsplash, Google Drive, Dropbox, Google Search Console, Screaming Frog SEO, Facebook Business Manager, Moz Pro. And more. Currently delving into and experimenting with: UX, Hearken open-source audience engagement tool, limited-run newsletters, VR/AR/360, ArcGIS StoryMaps and other immersive storytelling experiences, project management, animation, more advanced data visualization, and evergreen content for long-tail SEO.
