Freelance/Consulting Creative Director • Digital, Integrated Brand Campaigns, Social Content
Marketing & Advertising - , New York, United States
Freelance/Consulting Creative Director • Digital, Integrated Brand Campaigns, Social Content Employees
Freelance/Consulting Creative Director • Digital, Integrated Brand Campaigns, Social Content Details
According to Forbes, 80% of brands believe their products and services are differentiated from the competition; 8% of consumers agree. Whether you're a client or agency, we all occasionally fall in the trap of getting too attached to brand bibles, navel gazing on the smallest details and therefore missing a big point: the consumer's perspective. That's where I come in. I'm known for breaking echo chambers, challenging status quo groupthink and putting the consumer first. I have a proven track record of helping brands get meaningful attention by positioning them as the solution to consumer pain points - in a way that always creates a radically authentic connection, and delivers results. The reason is simple: People are no longer buying into the same marketing spin and tactics that worked really well in the past. Those days are over.This means there's a huge white space for brands to embrace the possibilities, act with purpose, live in the now, and move at the pace of culture to disrupt the competition and win over hearts and minds.360° fully integrated, omni-channel campaignsVideo contentInfluencer marketingSocial media activationsTone of voice / Verbal and visual identityTailoring content for brands with globally and culturally diverse audiencesCopywritingDigital best practicesCreative strategy developmentUser persona strategy and development for design thinkingTeam management / mentoringLet's connect if you'd like to learn more about how I can help.
