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Friday Morning believes in the promise of pharmaceutical products for improving patients' lives. Schooled in the truth that drugs need meaningful promotion to be prescribed, we focus our experience on telling memorable stories to create brands physicians can believe in through compelling messages that are accurate, ethical, and in harmony with the mood of the times. We choose to collaborate with like-minded individuals who appreciate the necessity of communicating with physicians in a more profound way, building mutually beneficial partnerships with those who recognize that our hard-earned expertise is relevant and that our responsible input provides them with a realizable strategic advantage. Cognizant of the need to engage and overcome the erosive forces of mediocrity stacked against effective promotion at every step of the process, we flex and fight to ensure that our shared vision of what constitutes good work will prevail.