Friedman Strategy Group
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Friedman Strategy Group Details
The Friedman Strategy Group is a strategic research consultancy that fuses psychological insight with cutting-edge research to deliver actionable marketing recommendations. At FSG, we're passionate about understanding the way people think. That's why we apply the latest insights from social psychology, neuroscience and behavioral economics to design our research approach. Using qualitative and quantitative methods, we get at the underlying drivers of people's actions, and provide data-driven recommendations for changing attitudes, decisions and behaviors.As ad agency alums, we view research as a tool, not an outcome. Which is why we don't just deliver data. We turn insights into communication strategies and actionable marketing recommendations. Smarter insights. More strategic thinking. It's why you do research in the first place.
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