Marketing and Advertising - Toronto, Ontario, Canada
Friends Electric is the consultancy of Chris McLellan, a growth marketer and business automation/AI consultant based in Ottawa and Toronto. Chris works mostly with startups and innovation teams within larger organizations to develop growth and automation strategies, teams, and operations.Example 1: Problem: Company X is wants to focus its limited customer service staff on supporting high-value customers. Solution: design and integrate a multi-lingual chatbot to manage lower-tier customer support enquires.Example 2:Problem: Company Y wants to focus its marketing team on high-growth channels (such as Inbound marketing)Solution: implement an AI-based platform to automate (and auto-optimize) all performance-based channels.Example 3:Problem: Company Z is able to make their inside sales team leaner and more effective. Solution: integrate AI-based sales augmentation tools that auto-populate custom data, market information, and sales history.Example 4:Problem: Startup A is in Seed/Series A stage and needs to develop an investable go-to-market strategy.Solution: develop and operationalize a lean, cost-conscious growth strategy with measurable short-term goals.Friends Electric Services:Marketing StratgeyMarketing OperationsPartnership MarketingMarketing Automation (AI-based marketing)Sales Augmentation (AI sales)Customer Service Automation (chatbots)To get in touch, open our chatbot and type "consultant": https://askai.ada.supportChris is also the founder and lead volunteer at Ask AI.Ask AI is an educational nonprofit focusing on building a more inclusive applied artificial intelligence sector in Canada. Ask AI events have featured expert presenters from MaRs, Layer 6 AI, Ada Support, Nudge AI, StackAdapt, and Needls. We also host a podcast and develop a free educational chatbot named"Em".