Friends & Foes
Marketing & Advertising - Amsterdam, North Holland, Netherlands
Friends & Foes Employees
Friends & Foes Details
Companies that lead with purpose prosper. They are riding the wave of a paradigm shift in how we do business. By expanding their idea of value to include a wider group of stakeholders, not just shareholders, they are moving towards a more sustainable, more inclusive kind of capitalism. But for most companies leading with purpose means change, and change is hard. We help our clients make that change, so that they can change the world. We help them lead with identity and engage with creativity.Finding your true north in a business world that is undergoing tectonic shifts means going back to your essence - your identity - to define who you are and what your role is in this changing environment. When you know who you are, what you stand for and what you are fighting against, you have exactly the core elements of the story you need to motivate your employees, to engage with stakeholders, to attract new talent and customers. We help companies capture this narrative with our Hero Brand Approach.Once you have made your purpose an integral part of your identity, the next step is to communicate it creatively. With all the creative possibilities the 21st century has to offer.Prosper with Purpose | Lead with Identity | Engage with Creativity | Become a Hero Brand for the 21st CenturyFor a friendly ear, do not hesitate to call Pascalle at +31 6 34 20 05 73, Gijs at +31 6 22 97 37 18 or Rogier at +31 6 22 83 16 63. We would love to hear the story behind your brand.
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