Design - Edinburgh, Scotland, United Kingdom
Great advertising is not about smart excel spreadsheets, gigabytes of "essential" data, endless meetings, research, committees, or all-embracing strategies, or even about "amazing" presentations.It never was. No Sir.Yet, some people still believe it is. Like some people still believe that problems could be solved with more taxes.Great advertising is like a discovery. It's an act of refinement. It's an alchemy. And, you need to stand for what you believe in, even if it sounds crazy (for most, not you).
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