Frosting
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Frosting is an analytics solution for connected television applications. Our connected TV specific analytics are easily implemented and allow companies to gauge brand awareness, product demand, and user engagement. The connected TV market is highly segmented, Yahoo's application platform is the current market leader with over 6 million TV installs and has a presence in more than 100 countries. The market is expected to grow to over $6 billion dollars and one billion web-enabled, stationary consumer electronic devices in operation by 2015. The TV application market is rapidly evolving as new companies realize the importance to utilize this channel for customer acquisition and branding.
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