Frutamadre
- Playa del Carmen, Quintana Roo, Mexico
Frutamadre Employees
Frutamadre Details
We build visual stories from a methodical and systematized process in three stages:01. UnderstandWe don't believe in briefs. We study our clients and their audiences in-depth to understand their motivations, their differentiators, their beliefs, their history, and the essence of their products and services.Deliverables-Message mapping-Brand concept02. Brand coreAfter sorting and creating a conceptual system of key messages, we develop the new language that the brand will use to communicate with its audience. We design the brand's core visual and verbal assets.Deliverables-Logo-Name-Icon-Mission and vision-Tagline or slogan-Identity statement-Color proposal-Typographic proposal-Grid system-Brand Guidelines03. Brand UniverseWe develop different applications so that the brand can live in many environments. We take care of order and coherence from a brand system that shows unity in all its applications.Deliverables-Brand Storytelling-Lines of force-Illustrations or patterns-Corporate stationery-Packaging and labels-Social media profile-Brandbook-Website
