Apparel & Fashion - Groningen, Groningen, Netherlands
fumo.fashion is an independent, minimalist fashion brand. The company's mission is that of empowering individuals to rebel against who and what they are not, as a means to discover their deepest essence and unique personality. Within the world of fashion, we do this by openly rebelling against the 21st century standard of fast-fashion by providing unique, luxury streetwear. Our stance against fast-fashion was born not only because it is inhibiting real self-knowledge by force-feeding people to buy and express themselves through the newest fad, but also because by providing a slow-fashion alternative, we seek to promote and establish environmental and sustainable practices by means of our waste-reducing and ecologically conscious manufacturing processes.