Market Research - N/A, N/A, FI
Gamification Group under Professor Juho Hamari is the largest Game research group in Finland and operates in Tampere University in Finland. Moreover, GG is part of the Centre of Excellence in Game Culture Studies.Gamification Group's research covers several forms of technologies such as games, gamification, game-based learning, persuasive technologies, social networking services, online video streaming, eSports, sharing economy, crowdsourcing and virtual economies. GG has published several seminal empirical, theoretical and meta-analytical scholarly articles from perspective of consumer behavior, human-computer interaction, game studies and information systems science.