Food & Beverages - Indianapolis, Indiana, United States
As a Beverage Industry Innovation of the Year for 2016, Garden Party Botanical Hard Soda is the newest award-winning brand created by Erin Edds, a noted local food and beverage entrepreneur and co-founder of an award-winning and nationally recognized Bloody Mary brand. Garden Party Botanical is disrupting the hard soda market by incorporating a premium, craft element to a Hard Soda category which is expected to more than double in sales to $6.5 billion in sales by 2018. Garden Party Botanical utilized key partnerships to create and produce the product without heavy capital investment, allowing the company to focus their resources on marketing and selling the brand. Stephen Edds, who, as National Sales Manager for Hoosier Momma, led the growth of the brand from a farmers market product to distribution in 19 states and chain placements in Kroger, Walmart and Meijer, is leading the sales efforts for Garden Party. Garden Party is distributed through Monarch Beverage in Indianapolis and is available in 69 counties in the Central and Southern Indiana market.
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