Apparel & Fashion - Fulton, Maryland, United States
Gator Gear is a student initiative dedicated to promoting school pride and showing off art student's original work. After noticing a significant decrease in school spirit over our time in high school, we decided to take it upon ourselves to promote pride in the community. After conducting market research, we created a profitable fashion line including limited edition items showcasing original work from art students in the school. We partnered with local businesses to cut production costs then marketed and sold the product around the school and at sporting events. The Gator Gear line completely sold out and was able to net an 80% profit for shareholders after donating a portion of the earnings to St. Jude's Children's Hospital.