Retail - Sydney, New South Wales, Australia
Geedup Co. is a clothing label that is crafted from elements of street culture and prides itself on artistic freedom.The brand from Sydney, Australia materialised in 2010 with humble beginnings and has since become a leader in the independent garment trade. The company has been built from the dirt upwards, with foundations upheld by an inherent love for street fashion, hip-hop music and above all, camaraderie.A strong social and community presence in Sydney's Western suburbs sees a long history of a family like connection with its's consumers. Opening their first flagship store late in 2013 in the busy Parramatta Westfield, the team has since moved their home base to Surry Hills. Toward the end of 2018 will see the company relocate, once more, back to the homeland that is Parramatta
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