Apparel & Fashion - , , Australia
GEHRICH was established in Melbourne, Australia in 2013 by Samantha Gehrich and Chris Thomas. With a focus on exceptional materials, quality construction and timeless style we create luxurious designer outerwear for both men and women. Unlike fast fashion we choose to champion the values of considered design and quality over quantity to create collections that are limited, sustainable and more exclusive to the wearer. Each GEHRICH piece is an original concept of designer – Samantha Gehrich. Blending classic style with contemporary flair and an element of 60's mod, Samantha strives to design wearable garments that can seamlessly fit into any modern wardrobe while having the ability to transcend seasons.After graduating from the Whitehouse Institute of Design in 2008, Samantha decided to focus her creative talent on designing outerwear as a platform into the fashion industry. Having long been influenced by her rural upbringing, the natural world plays a big role in dictating the movement and functionality of every design as well as fabrication. For this reason quality natural fibres such as merino wool, cashmere and silk are all favoured textiles and feature heavily in each collection. Each style is imprinted with an element of the designers fun and quirky creative sense and this is reflected in details such as oversized collars, layered cuffs or the freedom of a trapeze cut - subtle injections of artistic flair that add to the appeal of this affordable luxury brand.
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