- Clarendon Hills, Illinois, United States
A crash course in messaging from your senior writer/producer and creative partner (staff/freelance) at Gene Payne + Partners:Say it well. Say it to the right people. Say it often.It's a simplified take on a process that others prefer to complicate, but it's one that has led to the development of award-winning, integrated campaigns for agencies such as DDB, Y&R, Laughlin Constable and McGuffin on clients such as Anheuser-Busch, Miller Coors, Sears, Kraft, Ty, Quaker, Caterpillar, Unilever, Marriott, Hyatt, Bayer, BMO Harris Bank, H&R Block, Perkins Restaurants, Cousins Restaurants, HCA Hospitals, Adventist Hospitals and DePaul University. Simpler is better. If your agency's creative product is looking flatter than your client's market share gains, better talk to someone who'll tell the story more passionately and persuasively.
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