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New World Department Store China Limited ("NWDS"; Hong Kong stock code: 825), the retail arm of New World Development Company Limited's (Hong Kong stock code: 17) in the PRC, is one of the largest owners and operators of department store in the PRC. Founded in 1993, by employing the forward-looking expansion strategies of "multiple presences in a single city" and "radiation" throughout the years, NWDS currently operates 31 "New World" branded department stores, 10 "Ba Li Chun Tian" (巴黎春天) branded department stores in Shanghai and 1 "Shanghai Hongxin Trendy Plaza" (上海泓鑫時尚廣場) branded shopping mall in Shanghai, with a large national network covering 20 major cities, including Beijing, Shanghai, Shenyang, Wuhan and Chengdu. The Company was successfully listed on the Main Board of The Stock Exchange of Hong Kong on 12 July 2007.\\With the mission "To create a modern, metropolitan lifestyle with creativity, foresight and efficiency in China", NWDS strives to raise consumers' living standard with a vast range of merchandise and quality service. In 2009, NWDS pioneered to introduce a new operation model of categorizing stores into one-stop shopping department store "Living Gallery" and themed department store "Fashion Gallery", to cater for different consumer needs and provide every customer with an unrivalled shopping experience. Today, NWDS is widely recognized as a retailer of quality merchandise and an icon of quality living. NWDS will continue to expand our retail network and endeavour to further promote the quality living philosophy of "Enriching Lives・Enhancing Character".
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