Advertising/Marketing/PR - Chattanooga, TN, US
GenZing is a new digital strategy agency focused on Generation Y, the Millennials, and the emerging generation we're calling Generation T (technology). We have a focus on younger demographics but we haven't fallen prey to the misconception that just because our audience consumes information in a new way, that all the time-tested tenets of marketing won't work. GenZing focuses on three important areas to your brand when communicating to a younger demographic. Brand articulation, amplification, and activation.GenZing is an affiliate company of CenterBrain Partners, a global 25 year-old positioning consultancy that has launched over 200 brands in 70 categories that now account for $4 billion in incremental annual sales. We've built on what they've done well and applied it to the digital and social realm, combining the tried and the true with all that is new.