Gerlon The Fashion Hits Factory
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Gerlon The Fashion Hits Factory Details
In the year of 1964, ready-made clothing factory Gerlon was established. Now, as supplier of ladies' jersey, will take the private label market by storm. This is a clever move that will lead to a considerable expansion of the customer base and to collaborations with important chain stores. Now that Gerlon has also become specialised in the styling process, the current business formula has been born; a formula which, nowadays, is an international guarantee for unparalleled results in terms of speed, reliability and sales figures.NEW MARKET LEADER IN PRODUCTION OF LADIES' FASHION26 August 2009 - Gerlon takes over fellow branch, The Line FashionGerlon, market leader in the Benelux as a private label supplier of tricot ladies' fashion, has taken over its fellow branch, The Line Fashion. The Line Fashion is one of the main players in the Benelux as a private label supplier of woven ladies' fashion and is based in Eindhoven. The new combination is called Gerlon International and in 2008 it achieved a collective turnover of 50 million Euro. As a result of the takeover, Gerlon International can serve the complete ladies' fashion market and the company will become the largest private label supplier of ladies' fashion in the Benelux with regard to the short term market. The new combination will reap benefits especially for the internationalization and diversification plans of Gerlon International. During the coming years, the company wishes to further expand in Europe and also increase the product range toinclude both men's fashion and children's fashion.The activities of both companies will be completely integrated and the takeover is not expected to have any negative consequences with regard to employment. In the future, the new main office of Gerlon International will be based in the triangle of Eindhoven, 's-Hertogenbosch and Nijmegen (TheNetherlands).
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