Internet - New York, New York, United States
Every visitor has a story to tell. Backstory enables sites to get to know their visitors and why they're visiting and then customize their site on the fly for every single one. Whether the site is looking for likes, tweets or higher sales, personalizing their experience leads to higher conversions. And this is all accomplished with no changes to the back end and only a single line of Javascript code added to the footer of the pages.
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