Retail - , Beqaa Governorate, Lebanon
Ghazale Superstore was first established in the year 1980. The owners did a study of the population and the area which is the Bekaa Area in Lebanon. They discovered that the location in Chtoura would target customers all over the Bekaa region . It was a successful step because Ghazale Superstore is located in Chtoura which is the main highway between Beirut and Damascus Road and that targeted customers from different nationalities. It was a risk of course to open the store during the war, but the Ghazale brothers wanted to come back from USA to their homeland Lebanon. Moreover, opening the store in Chtoura encouraged them to move back as well because Chtoura is a secure and stable area to live in. Ghazale Superstore is known for its good reception and relationship with the customers. Customers that visit the store are Lebanese, non Lebanese,diplomats, ambassadors, celebrities, politicians and many more. Why do people like to come to Ghazale Superstore? Customers in general seek variety and the huge range of goods that is found at the store. Ambassador of Denmark says, "Ghazale Superstore is much more fascinating than other stores because of the wide range of goods and its great service." "It has French and European brands and products that we don't have in Canada" Canadian Ambassador Ghazale Superstore is no ordinary store it covers the needs for all customers from different backgrounds and culture.