Giggle Entertainment Network
Advertising/Marketing/PR - N/A, N/A, NZ
Giggle Entertainment Network Employees
Giggle Entertainment Network Senior Management
Giggle Entertainment Network Details
Like most kiwi success stories, ours started in a garage, this one was in Palmerston North, NZ in 2008. Giggle is now taking NZ and the globe by storm. No matter where in the world you go, no one likes waiting, people love to laugh and businesses want more affordable marketing. Giggle boasts over 1,000 host locations across Australasia with over one million people past our screens every week and we are just getting started! At Giggle we have two beliefs -There is too much bad news in the world. -Small to medium enterprise pay too much for marketing. To remedy this we created an entertainment network and we make people laugh. We install screens in areas of wait. The screen plays a silent loop of G-rated humorous content, entertaining otherwise impatient customers. Interspersed with the sticky content are commercial messages for local businesses. This has created a medium for local businesses to deliver brand messages in an affordable and engaging way. We are now growing our system further via a franchise model. Giggle is a fun and unique business opportunity which provides residual income. The concept is simple to understand, the medium is trending and our growth is through the roof. Our goals as a franchisor are simple: Be franchisor of choice Add value to small to medium enterprise Maintain #1 for screen locations These goals are in priority order and to achieve them we value partnership above all else. No matter what hurdles we face, as long as we have strong partnerships, especially with our franchisees, then as a team we will triumph. Attitude is key to good partnerships and at Giggle we seek out franchisees who are sometimes quirky, often crazy and always open minded. Running a successful franchise territory is not about your marketing skills or having a business degree. It's about communication, motivation, using systems and being open to learning. It also does not hurt to be a bit eccentric!
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