Girl Culture Films
Media Production - Venice, CA, United States
Girl Culture Films Employees
Girl Culture Films Senior Management
Girl Culture Films Details
Founded in 2019 by the award-winning documentary and commercial director, Lauren Greenfield, Girl Culture Films is a commercial production company that represents A-list female and non-gender-conforming directors."I started Girl Culture Films after I directed the viral commercial #likeagirl and discovered the enormous pent-up demand by women around the world to see their voices, dreams and aspirations represented on the big and small screen. When I compared the Harvard Business School report showing that around 86% of global consumer decisions are made by women with the Annenberg research showing that fewer than 5% of commercials are directed by women, I recognized that this was too big of a disconnect to ignore. So, I started Girl Culture Films to ensure that women's voices are part of the conversation," says founder Lauren Greenfield."I knew that the key to connecting with a female audience was storytelling, so our roster is comprised of incredible directing talent from the worlds of narrative, documentary, comedy and action, who have distinctive voices and capture the human experience in a profound and connective way."In addition to bringing these amazing filmmakers to the worlds of commercials and branded content, Girl Culture Films will also be developing non-fiction/fiction film and television projects for the networks, studios and streamers.Supporting us in our mission is an advisory board of leaders from the commercial, entertainment and finance worlds. Three of the top female Chief Creative Officers (CCOs) in advertising are on the board (Judy John - Leo Burnett, Margaret Johnson – Goodby Silverstein, and Jennifer Golub – MAL/Chiat Day), in addition to Pete Favat, CCO of Deutsch North America. From the world of entertainment, we have Matthew Greenfield, President of Fox Searchlight and from finance, Jeffrey Tarrant, Chairman of Protégé Partners. Other advisors are Christy Schnabel of Amstel LLC and Lisa Mehling of Chelsea Films.
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