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Public Relations & Communications - Chicago, Illinois, United States
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A boutique media analysis consultancy built on years of experience working in media intelligence both in the US and internationally.Working with organizations as a partner - eager to listen, share, and lend support as they build out media analysis capabilities or look to revamp their current approaches.Our leadership has worked with countless clients across various industries ranging from small businesses to Fortune 100.We find our mission in the guidance from Peter Drucker: "you can't manage what you can't measure" tempered by W.B. Cameron: "not everything that can be counted counts, and not everything that counts can be counted".Taking this approach, it's important to find the right balance between worrying about every story vs. focusing on those that change the perception of an audience. The right measurement program strikes that balance.
