Glancy Integrated Media Consulting
Broadcast Media - Vancouver, British Columbia, Canada
Glancy Integrated Media Consulting Employees
Glancy Integrated Media Consulting Details
The goal of any integrated media program is to create a unified message within a defined timeline that is holistically developed and produced across multiple platforms. This is achieved through the application of consistent brand messaging across both traditional and non-traditional marketing channels utilizing multiple promotional methods to reinforce each vehicles dialogue with your consumer. Media Integration has become an essential component of any marketing campaign, as technological advances have changed how brands and consumers interact. Traditional marketing theory has been overtaken by the complexities of real-time, multimodal, multi directional communication. Glancy IMC cohesively integrate content and context across multiple platforms, including film, television, radio, digital, mobile, print and live events. We execute fully integrated campaigns including traditional advertising and branding, product integration/placement, branded content, on-site activation and deep digital engagement.
