Marketing & Advertising - Boston, Massachusetts, United States
Thanks to internet technologies, we can now use science to determine exactly what your customers want, so you can place your product to provide it. You probably have seen the "sales funnel" image many times, but we would like you to turn it on its head. The inverted funnel helps you better understand how the sales and marketing really works online. You have to give the customer a good enough reason to say yes at every step of the sales process to motivate them to move forward. We'll give you that boost by:● Learning about the customer using scientific data to better customize your offer to appeal directly to them● Clearly communicating with your customer on their level so they understand● Motivating them to buy your product● Improving the process to increase conversion and reduce friction