GlobalK Group Technology
Computer Hardware - Sorocaba, São Paulo, Brazil
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GlobalK Group Technology Details
Globalk is a Computer Hardware OEM. In 2014 created an disruptive business model (unprecedented) with HP, with the main objective to re-build the Compaq brand in Brazil. Generated a new OEM category: Glo-cal – Global brand, local agility.Promoted an entry/premium category, low cost/Premium design with around 200Ku sales.Responsible for designing around 8 notebooks/desktops SKUs in cooperation with HP and China vendors.End to End operation, including product developing, sales, marketing, go to market and services;Awarded ‘Partner of the year' in 2016 - by Microsoft In 2016 Globalk opened an 1800m2 outlet in Sorocaba/SP, auditioning into an COMPUTER OEM profile a RETAIL skill, through a project called BE THE CHANNEL. This outlet is focused on refurbished products. About Compaq:Compaq Computer Corporation was a company founded in 1982, that developed, sold, and supported computers and related products and services. Compaq produced some of the first IBM PC compatible computers, being the first company to legally reverse engineer the IBM Personal Computer. It rose to become the largest supplier of PC systems during the 1990s. Struggling in the aftermath of the dot-com bubble bust, Compaq was acquired for US$25 billion by HP in 2002.
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