Globetrender
Publishing - London, England, United Kingdom
Globetrender Employees
Globetrender Details
Globetrender specialises in forward-looking, consumer-facing editorial, as well as trend reports, research and consulting services for the travel industry.TREND FORECASTINGTrend forecasting is essential for informing your business decisions, reducing risks and inspiring new ways of thinking, as the world around you changes.Travel is one of the world's biggest industries – but it has taken a huge hit from the Covid-19 pandemic.Globetrender offers bespoke consulting services to guide you in the post-viral era. Sign up for a one-day package and you will learn: How to identify opportunities at a time of crisis How to make sense of changes taking place in the industry Key trends relevant to your business How other companies are innovating Strategies for the road ahead Insights into what travel editors and journalists want How to think creatively Possible solutions to key problemsMeanwhile, our downloadable trend reports are based on strategic intuition, in-depth journalistic research into what's new within the industry, expert interviews, observation of the changing needs and desires of consumers, hard data from multiple sources and cross-cultural analysis.We set our sights on what is going on in the early stages of adoption so that the information we deliver feels fresh and you have time to act on it. Equally, it is embedded enough that it is solid and reliable, not just flimsy future-gazing.BACKGROUNDGlobetrender was founded by award-winning travel journalist Jenny Southan. jenny@globetrender.comIn 2019, Globetrender formed a joint venture with Waterfront Publishing, an independent publisher based in central London. It has two in-house magazines, Cruise Adviser, and also publishes ABTA Magazine.In 2017, Globetrender was shortlisted for "Online Consumer Publication of the Year" in the Travel Media Awards.
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