GMG Insights
Advertising/Marketing/PR - N/A, , US
GMG Insights Employees
Mary-Katherine McCarey
Partner - GoTo Market, Strategy, Demand Generation, Marketing Best Practices
GMG Insights Details
GMG insights offers strategy, analysis, and research services for companies with complex B2B sales.GMG's client assignments generally fall into 3 buckets1. Assessing Market Opportunity for new solutions or services:New product or service developmentVertical and horizontal market extensions2. Go-to-Market marketing strategies and tactics:Discovering pain points that drive action and adoptionGauging permission gapsIdentifying purchase processDeveloping positioning and specific messaging3. Brand assessment and development:NamingCreative testingFor over 20 clients including Forrester Research, EMC, CA, Iron Mountain, PTC and Westcon Group we have studied and analyzed the IT infrastructure impact of cloud computing, mobility, virtualization, data storage, IT security and IT as a Service. Recent relevant studies conducted include: cloud adoption, data center automation, network service management, business service management, IT security adoption, data backup/recovery and protection, email archiving and SharePoint adoption.GMG has conducted hundreds of interviews with CIOs, VPs, Directors and Managers of IT Operations and Architecture, GCs, Chief Risk Officers, Chief Security Officers and Chief Compliance Officers and their staffs.We focus on the analysis, insight, positioning and strategies that drive compelling marketing programs and create tighter alignment with sales.
