Marketing & Advertising - New York, New York, United States
Goal Centric helps companies develop Buyer Experience Strategies that yield top line revenue growth. Our revolutionary Buyer Persona Development Methodology helps organizations attain an unmatched, deep level of understanding about their buyers in order to gain a competitive edge in their markets. With a strong heritage in the origins of personas beginning in the late 1990's, our firm has been the leading creator, pioneer, and innovator of buyer persona methodologies since 2002. Our innovations portray profound buyer experience insight through buyer personas and buyer experience journey mapping. We help companies create effective and actionable strategies for go-to-market efforts, sales, marketing, product solutions, and superior customer experiences. Our approach leverages buyers' goals and buyer insights to help organizations achieve profitable top line revenue growth in today's tough economy. We provide precision buyer-centric sales and marketing knowledge based on real buyer interviews. Our unique Buyer Experience Design services give marketing, sales, and support teams the market compass by which they can succeed. When you work with Goal Centric, you work with the inventors of buyer persona methodologies and the innovators of the Buyer Experience Design, dedicated to giving you the edge in today's buyer-centric world.
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