Health, Wellness & Fitness - Amsterdam, North Holland, Netherlands
We're on a mission to reduce humanity's impact on the planet while improving people's health and reducing animal cruelty - by helping people to eat more plant-based foods instead of animal products.The timing is right:Urgency: the UN experts recently called for change to human diet in order to achieve a better and more sustainable future for humanity and the rest of the planet;Industry: billions of investment are pouring into companies creating protein alternatives;Society: younger generations are embracing and advocating the need for change at much higher rates than previous generations;But changing daily eating habits for 8 billion individuals is hard. We believe that an effective approach:Touches as many people as possible: better to move 1M people by 10% than make 100k people fully veganNeeds to be a business that provides people with clear value and tangible results in order to maximise impact - not a charity or advocacy groupProduct & approachOur ambition is to make professional (sports) nutrition guidance easily accessible to larger public, developing a solution that makes changing food habits easy and sustainable - backed by dieticians and nutrition experts.
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