Advertising/Marketing/PR - University Park, TX, US
The Goldberg Group is a leading authority on brand positioning and marketing. A Brand is an asset that requires management like any other asset a company owns. Often this is neglected or inappropriate assumptions are made. We believe a proactive approach is necessary. A firm must choose to manage its Brand(s); otherwise, customers, the media, shareholders and even employees will all find a way to position the company and its products or services.
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