Food & Beverages - Auckland, Auckland, New Zealand
At Good3 we are on a mission, not in a tired old corporate fashion, but in a genuine way that will make a meaningful difference for all of us. We are passionate about the idea of doing good, it's how we started our business back in 1980 and as a family run business, it still drives us today.This belief is at the heart of everything we do, and is the touchstone for how we do business. Put simply we make our decisions based on three questions: 1. Is it intrinsically good? 2. Is it good for you? 3. Is it good for the environment?It's a genuine commitment and so if an initiative doesn't get three ticks yes – it doesn't matter how profitable it might be, we won't do it and that's a promise.So what about our beginnings because every business has a story, and hopefully a reason for existing beyond making money. In our case I started in business in 1980, with the idea that we could change the world by helping people eat more healthily. Of course some people laughed at us and called us ‘Do gooders'.I was in my twenties back then and was passionate about this. So with lots of enthusiasm and very little money, I started our business in my garage. First of all I produced sprouts and grew so quickly soon moved out of the garage, which was just as well as I called my little business ‘The Sprout House' and ‘The Sprout Garage' doesn't have quite the same ring to it.By 1984 our business was thriving and we introduced 'Sprout Man' which became an iconic Kiwi brand. Thirty years later, Snap Fresh Foods is one of New Zealand's most popular and trusted brand names. While I am still involved in that business, I sold Snap Fresh Foods to a US company called Golden State Foods. This is a company that proudly states it was 'founded on relationships that relied on a handshake and a vision'. While there was an obvious sadness to selling my ‘baby' at least it was to a company that shared our core values: exceptional quality, high standards and superior customer service.If you are interested you can check out my credentials and get to know more about the businesses I've created here. But the most important thing to know about my new business Good3 is we're still as passionate about helping people eat more healthily and enjoy a healthy lifestyle as we were back in 1980.
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