Gordon & McCallum
Market Research - Sydney, New South Wales, Australia
Gordon & McCallum Employees
Gordon & McCallum Details
Gordon & McCallum provides consultancy and support services aimed at improving profitability and productivity in research businesses. Its principals are Alastair Gordon and David McCallum, two highly experienced market research practitioners with over 50 years of combined experience in managing research businesses at a local, regional and global level. Our services are tailored for both research agencies and research buyers to get better returns from their activities across the research spectrum. For agencies we help to raise productivity, reduce waste, sharpen focus and so improve cash flow and provide flexibility to help you increase responsiveness. For buyers we assist in getting better return on investment from existing resources without a commensurate reduction in content and the resultant increases in business risk.
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