Marketing & Advertising - New Berrima, New South Wales, Australia
Great Walks of Australia is a collection of the best of Australia's premium multiday guided walks.Great Walks of Australia represents this collective brand through management and marketing of these unique walks. The focus is on domestic brand awareness, facilitation of introductions to trade/media/consumers, and increasing international visitation through activities in key overseas markets.Defined as guided walks in iconic destinations with high-end accommodation, member walks are internationally recognised as the pioneers and market leaders of each trail. There are currently 12 member walks who have met strict selection criteria to be members of Great Walks of Australia. Each walk highlights a premium walk experience and location, with a true sense of exclusivity.- Twelve Apostles Lodge Walks (Victoria)- Classic Larapinta Trek in Comfort (Northern Territory)- The Arkaba Walk (Flinders Ranges, South Australia)- Cradle Mountain Huts (Overland Track, Tasmania)- Bay of Fires Lodge Walk (Tasmania)- Freycinet Experience Walk (Tasmania)- The Maria Island Walk (Tasmania)- Spicers Scenic Rim Trail (Queensland)- Margaret River Cape to Cape Walk (Western Australia) - added in April 2016- Murray River Walk (South Australia) - added in August 2016- Seven Peaks Walk, Lord Howe Island (NSW) - added in April 2017- Three Capes Lodge Walk (Tasmania) - added in January 2018
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