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A pink ribbon for breast cancer, a yellow bracelet for cancer research, and now GreenLaces for the environment. GreenLaces not only serve as an emblem, but also act as a means for funding environmental initiatives. Environmental issues need a solution achieved through social measures. The challenge of a deteriorating planet can be approached in many ways. GreenLaces confronts this challenge through pop culture and individual reform providing an immediate and viral impact. By leveraging athletes and celebrities, GreenLaces inspires the masses and makes "being green" a pervasive social phenomenon.
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