Information Technology & Services - Bogotá, Bogota, Colombia
An online sales channel for agricultural products that connects farmers and buyers so that they can transact in a secure and transparent way. With the aid of Produce Managers leveraging technology, Grou also provides real-time market information to farmers and buyers that is otherwise unavailable. The platform combines the digital channels that buyers expect, with offline mechanisms to reach farmers. This way, farmers benefit from access to markets and buyers benefit from a reliable supply of fresh produce, while bridging the payment terms between the two sides.
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