Food & Beverages - Palm Harbor, Florida, United States
Group 4S Strategy & Insights specializes in strategy, innovation and guest insights, helping clients across the foodservice industry improve their business and develop a better understanding of their customers. Core to their approach is digging to find the "why" not just the "what" behind business challenges. In doing so, Group 4S provides actionable insights to drive sales & traffic, reduce costs, improve overall ROI, and increase customer satisfaction.Having experience working in the Casual Dining & QSR segments as well as the manufacturing and agency industries, they bring a unique view to their services with a consumer first mindset, while balancing the overall needs of a business. Functional expertise includes:• Brand Strategy and Positioning• Menu and Product Line Optimization• Concept Testing• Brand Usage and Satisfaction Research• Focus Groups• Brainstorming & Strategy Session Facilitation….Founders Shannon Stowers and Sarah Stowers bring a combined 35 years of foodservice industry experience across multiple functions, including marketing, consumer insights, product innovation and quality assurance.