H2Orange
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H2Orange Details
H2Orange®, a new purified Texas water in a unique scale-model replica of the iconic University of Texas at Austin Tower, will raise millions of dollars for academic scholarships, fellowships and internships at the university, it was announced today by university President William Powers Jr. and GSD&M co-founders Steve Gurasich and Tim McClure.Gurasich and McClure, the G and M in GSD&M, created H2Orange to help more deserving students attend The University of Texas at Austin. Every bottle of H2Orange purchased will help reach the goal of raising $1 million annually for the next 10 years and beyond.This is the first time that the university's iconic Tower has been licensed for a consumable product and H2Orange is the first project to combine an iconic water bottle with funding for academic scholarships at a major university.H2Orange will be introduced with significant distribution in Austin and select distribution in major Texas markets as it rolls out this fall. H2Orange will be available at grocery and convenience stores, in select restaurants, bars and retail outlets, and in multiple locations across The University of Texas at Austin campus. Participating retailers will be updated on the H2Orange.com Web site. Plans are in the works for H2Orange to be available online for University of Texas at Austin fans outside of Texas.
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