Hachisu
Media Production - , ,
Hachisu Details
Hachisu makes businesses more human with good writing and design.###People love relating to other people. Today, however, people often speak to non-human people stowed behind bureaucratic corporations and intricate policies. We started Hachisu because we wanted to make businesses more human with good writing and design. And in this way, we create conversations that people remember and love. This belief in conversation stems from a story that started in the December of 2008. As editors-in-chief of npTribune and The Urbanwire, we photographed and wrote stories about the Burmese community in Singapore, arsenic-contaminated waters in Cambodia, and slums in Manila, among others. Through these stories, we recognise that the power to move the masses does not lie in the strength of clinical facts but in the sheer momentum of emotions. Hachisu allows us to not only use this doctrine to make businesses more human, but also to pay for the stories we still wish to write about the human condition, unrestrained by the agendas of mainstream media. We call this Hachisu because it is an old Japanese metaphor for lotus and, in the Indian holy texts of the Rig Veda, a lotus is a metaphor for the human heart.
