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Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet. Online marketing can deliver benefits such as:Growth in potentialReduced expensesElegant communicationsBetter controlImproved customer serviceCompetitive advantageOnline marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).