Haines Communications
Writing & Editing - Northfield, Minnesota, United States
Haines Communications Employees
Haines Communications Details
If you are providing a professional service then your business is about you and your personal brand identity, and in order to attract prospective clients to your personal brand its necessary to differentiate yourself against your competitors. This can be best accomplished by positioning yourself as the authority in your particular field. But in a world of increasing skepticism where the people you want to reach are constantly being bombarded with advertisements, the problem is how does one go about accomplishing that. How does one be the authority?The solution is to set yourself apart from your competitors by providing your target audience with actionable information and content that addresses their wants and needs with clearly stated solutions. According to Forbes, the best answer to the question of how to be the authority in your field is to be the author of a published book. Having a book published not only gives you instant credibility as an author, but that credibility then carries over to your business and establishes you as an authority in the eyes of your target audience.While it is possible to write and have your book published yourself (there is no magic to the process), most business owners have neither the time nor the expertise to write a book, prepare it for publication and then get it published.At Haines Communications, we do it all for you. Now you can be the published author of your own unique book in as little as 45 days.
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