Management Consulting - , ,
Hamdorf and Associates is a boutique management and brand consultancy, focusing on brand start-ups, business development, private investment, strategic planning and marketing. With a portfolio of high-profile clients, Hamdorf and Associates specialises in retail innovation, experiential activity, Web 2.0 and social media. As managing director of Hamdorf and Associates, Michele Hamdorf (M.E. Exec, M.InstD, MAICD) conceptualised and negotiated the Collette Dinnigan's Wild Hearts for Target lingerie range, which is delivering impressive results at the cash registers. Another past project saw Hamdorf as the founding managing director of GRLmobile, Australia's Mobile Phone Service for Chicks. In this role, Hamdorf created a telecommunications first by introducing a revolutionary fashion-focused mobile network, targeted at 16 to 30 year old females. In 2010, Hamdorf and Associates was approached to manage the Web 2.0 launch of Spinners by Shane Warne. The partnership proved to be fruitful with Hamdorf and Associate's involvement extending to include channel management, retail solutions and product strategy. SpinnersbyShaneWarne.com was launched globally in June 2010, supported by a below-the-line social media play.Upcoming projects include a number of conceptual apparel and lingerie offers, incorporating products, experiential activity and Web 2.0 applications. Details of these concepts, with focuses on fashion, celebrity, music and culture, will be announced late 2010.