Marketing & Advertising - , ,
I specialise in helping people, generally individuals or small enterprises, to communicate more effectively with their stakeholders. Well, that's the straight and narrow answer. What I do on a daily basis is help them solve all sorts of problems from how to brief in a redesign to contacting the media to paint a favourable picture. I'll also fold and stack flyers and make up envelopes and work on a stand at a trade fair - anything that helps my client get on with being successful.I've worked in all sorts of companies on an employee and contractor basis - from Air New Zealand to ACP, MojoPartners to World Vision. I've dealt with all sorts of industries from surveying to skincare, food to architecture.I'm most proud of my longstanding relationship with Allyson Gofton, one of New Zealand's most respected and admired food writers. We've worked together for years - and hope to go on for years to come. Allyson inspired me to put my money where my mouth is and I recently got on with Minced - a gorgeous cookbook that makes humble mince sexy for everyone! With my friend and business partner, Dana Alexander, we've given mince a whole new spin and it's now leading to all sorts of other opportunities.I've also recently taken on an executive role in The Plunket Foundation - a separate body to the famous Plunket - charged with funding exceptional projects that fall outside the day to day business of one of New Zealand's most effective and influential organisations.
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